Team session · Where we go next

Two people meeting for the first time in a candlelit bar

Internal · Team session

Where Thursday
goes next.

We built the biggest IRL brand in the world off one night a week. This is how we take the same mission, the same day and the same brand, and turn it into something ten times bigger — without giving up an inch of what already works.

Events stayHangouts scaleDiscovery opens the funnel

What we stand for

Our mission never changes. Get the world meeting in real life.

Everything we've ever shipped comes from one belief: people are happier when they meet in person. Events were the first way we delivered that. They are not the last.

The mission

Our mission is to bring the world together, every Thursday. A global celebration of meeting in real life, connecting millions of people naturally.

The mechanic

One day a week. Urgency, intent, action, ritual. Aware events do happen on other days too however the day has been more powerful than we realise.

The surface

Events today. Hangouts and Discovery next. IRL everywhere after that.

The mission stays. The surface area grows.

What we've built

Look at the damage has already done.

What we’ve built in events is incredible. Events are notoriously local and hard to scale (most don't), yet we’ve built a global engine, a brand that travels and a world-class team making it happen. We've built the foundations for more.

120+

Cities

40+ countries

30k+

Monthly attendees

$8M

2025 revenue

~$15M 2026 forecast

52%

Return rate

Global team

800k

Experiences booked

across the network

Love is Blind UK x Thursday on the Netflix set — Big Em up and Caitlin on the above!

A rooftop party of young people at golden hour

WE TRY THINGS

We’ve built a brand that gives us permission to try almost anything in this space. Taking risks, moving fast and doing things differently is in our DNA. It got us here, and it’ll take us where we’re going next.

Thursday Ski big screen at a packed mountain venue — Thursday Ski Trip · 750 singles

Thursday Yacht Week in Greece — Thursday Yacht Week · 1000 singles

Thursday flagship event night — Clothing (our flop)

Brand partnerships

WE MUST THINK BIGGER

Events are brilliant. And they have a ceiling.

None of this is a criticism of Thursday, it's events in general. An event needs a venue, a date, a host and a ticket sold. Oh and META.

Part-time hosts

Our host network is part-time, so squeezing more events and drilling down deeper is tough.

One night.

A 3/4 hour window in certain neighbourhood caps the scale we need.

Competition

New players are entering the market by niching down and staying local. They may not be scaling, but they’re fragmenting the market and starting to eat into our position.

Ticket-only funnel

Right now, the main reason to open the app is to buy a ticket. Even with gamification, that leaves us heavily reliant on Meta to drive people back in. At £200K+ a month, Meta has effectively become our engagement engine.

The ceiling isn't demand or supply. It's how much of a city one night can hold.

So we widen the day.

Our real moat

Nobody else owns a day of the week.

Tinder owned the swipe. Bumble owned women-first. Hinge owned friends of friends. We own Thursday, a word every single person in 40 countries already associates with meeting someone. That's a brand asset you cannot buy or copy.

The day has been our golden bullet. Not the events.

UrgencyIntentActionRitual

Intent across the weekThursday spike

Mon

Tue

Wed

Thu

Fri

Sat

Sun

One day a week is why our intent is higher than anyone's. Limiting consumption is the product, not a constraint. We proved it with events.

Now we bring the same behaviour to the app.

Thursday 2.0

One app. One day.
Three ways to meet.

Same brand, same night, three levels of commitment. You pick the one that fits your week — and each one feeds the other two.

Events

The flagship. Ticketed nights, produced properly, city by city. The thing we're already the best in the world at.

Hangouts

A Hangout. Selected places become Thursday Hangouts — no ticket, no start time, no host. Walk in, the app activates, meet who's there.

Discovery

Plans on your profile. Activate for the day, match on what you actually want to do, and go on an activity-based date that Thursday.

Discover someone → decide what to do → meet on Thursday.

See it

This is the product. Press 'start the demo'.

Try it live

Have a play. Remember to press skip to Thursday to fast-forward time.

Discover

Match, chat and make plans to meet that Thursday.

Hangouts

Recommended places for singles to hang out. The app activates when you arrive, letting you connect and meet others there in real time.

Events

Ticketed singles events designed to get people off dating apps and connecting IRL.

Try it live↓

Product demo

Thursday 2.0

A live, interactive walkthrough of what we're building.

This demo is for illustrative purposes only and does not represent the final product.

Hangouts

A Hangout in every neighbourhood in the world.

This is the piece that scales beautifully. Every Thursday, thousands of selected places become Thursday Hangouts. No tickets, no start times, no production, no host on shift. We put software on top of places that already exist and move people to them — no venue deal or permission required.

An event needs

A venue
A start and finish time
A host
Pay per ticket
Ops + ads

A Hangout needs

A good place
People nearby
The app
Freemium model

AI sources and selects the best, most suitable places for singles city by city — safety, suitability, footfall, neighbourhood behaviour. Supply scales without a sales team. The friction of meeting collapses.

21:04

Hangouts near you

Live now · 4,312 singles checked in across London

London

64 singles here

Ridley Road · Dalston

118 singles here

The Old Town · Shoreditch

92 singles here

Bar Termini · Soho

47 singles here

Nine Lives · Borough

73 singles here

The Alma · Clapham

38 singles here

Frank's · Peckham

You're at No. 32 The Old Town

87 singles are here right now

Profiles only unlock when you're inside the venue — meet them here, not in the app.

Hang out

Discovery

Stop swiping people. Start discovering plans.

You put your plans on your profile, activate for the day, and match with someone who wants to do the same thing. A match arrives with an immediate reason to meet — usually an activity-based date.

Fancy a drink in Soho?Walk around Battersea Park?Coffee before work?Need a +1 for something fun.

Discover → match → chat → make the plan → meet that day

We don't optimise for time in the app. We optimise for people leaving it — which is exactly what we've always stood for.

21:04

Tonight in Soho

14 people free after 7pm near you

TonightDrinksCoffeeWalksDouble date

Michelle 28

Soho Free from 7pm

Her plan today

Fancy a drink at Bar Termini, 8pm?

Join Michelle for a drink

21:04

Michelle

Matched on a plan · 6:12pm

You liked her plan: drinks in Soho tonight.

Hey! I'm done at 7:30 — quick drink before it gets busy?

8pm works. Bar Termini?

Perfect. See you there 🙂

Grab the corner table if you get there first.

Plan confirmed

Bar Termini · Soho

Thursday · 20:00

7 min walk Table held 15 min

Added to your Thursday

Turn it into a double date

Message Michelle…

Why the three fit together

Each one makes the other two stronger.

Events build density. Density improves Discovery. Discovery creates plans. Plans fill Hangouts. Hangouts bring people back next Thursday — and some of them buy a ticket.

01Events bring people in

02More people improve discovery

03Discovery creates plans

04Plans drive Hangout density

05Density creates better quality

06All of it drives retention

BrandDataPlacesCommunity

Innovation leaps

The companies we admire never stopped at the thing that made them famous.

Every category leader made a leap at the exact moment their first product was working. Not a pivot — the same mission, delivered on a bigger surface. That's the moment we're in.

Netflix

Discs by post → streaming. Same mission: watch what you want, at home.

Amazon

Books → everything, then infrastructure. Same mission: get it to you.

Uber

Black cars → the whole city moving. Same mission: press a button, go.

Airbnb

Air beds → belong anywhere. Same mission: stay in someone's world.

When people hear IRL, they think events. That's because we taught them to. IRL is so much bigger than events — and we should be the pioneers who define what it becomes.

The others can't innovate and lean into tech without their own stack. Hence the migration. Wasn't just Fatsoma fees.

What's next

The future is IRL.

Dating moved onto the phone. It's moving back off it. Thursday is building the infrastructure for connection that happens in the room you're standing in — first through your pocket, then through what you're wearing.

A busy city bar at night where only some people have a pink Thursday beacon glowing around them

PHASE

Beacon · always on

Every place on earth becomes a meeting point.

Bluetooth proximity, smart watches, 24/7. The moment two people who are open to meeting are in the same place, Thursday knows.

Turn your beacon on anywhere — a cafe, a bar, the tube, a plane, a gym, a queue.
See who's single, nearby and open to meeting right here, right now.
Low-energy Bluetooth mesh — proximity first, no map pins, no scrolling feeds.
Gamified: streaks, hellos, beacon karma. Saying hello becomes the habit.

Point of view through smart glasses in a busy pub garden showing 'Say hello' status markers above people open to meeting

Phase 2 — 5 years

WEARABLES · THE FUTURE

Remove the place, win the real world.

We believe wearables could replace apps for discovery. You'll simply see who's open to meeting, no phone, no swiping, no looking down. Whoever owns the intent layer underneath that owns dating.

Glanceable status instead of a screen, who's open to connection, in your eyeline.
We're exploring the SDK now, designed to plug into Meta-class smart glasses.
The hard part isn't the hardware. It's the network, the intent layer and the trust.
This like 5 years way FYI.

The habit

Phones train the swipe. Beacons train the hello.

The infrastructure

Proximity, intent and identity — built once, portable to any device.

The head start

150+ cities of real-world density before the hardware even ships.

The unlock

More people on the day makes everything else easier.

This isn't events versus app. A bigger top of funnel sells our events out faster, feeds our host network, and gives us something to offer the enormous group of people who want to meet someone but will never buy a ticket.

Top of funnelWidest reach

Events was the start

Discover

monthly active users

5M+ MAU

Everyone single in the city, in one app, on one day. Match, chat and make plans to meet that day in every corner of the world.

Hangouts

potential locations

20,000+ hangouts

Bars, cafés, restaurants, hotels, parks and gyms become live meeting points in every neighbourhood in the world.

Events

flagship cities

200–300 event cities

Operationally produced anchors. Built first, on purpose, to create brand, density and demand in major city in the world.

Events sell out faster

Every new user in a city is a warm buyer for the night we already run there

Grabbing more market

Hangouts offer a new way of using a dating app

Discover

Leans into what people already know but with a sense of urgency forcing action

The big picture

When you're single, the world opens on Thursday.

We've spent years getting people off their phones and in front of each other. Events proved it. Hangouts and Discovery scale it. The mission doesn't change, we just take it to every street, every neighbourhood and every Thursday on earth.